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Communication & Journalism - Theories of the Sign in Classical Antiquity (Advances in Semiotics)

Description

Book Synopsis: "It's the first book which revisits Greek and Latin theories of signs from the point of view of a profound classical scholarship and a paramount knowledge of contemporary semiotics debates." – Umberto Eco

Available in English for the first time is Professor Manetti's brilliant study of the origin of semiotics and sign theory. He seeks to discover the common thread that runs through the classical world from the very beginning of human thought to the fourth century A.D. In the "classical" tradition he sees a concept of the sign which is significantly different from that currently in use.

Details

Unlock the secrets of classical antiquity with "Theories of the Sign in Classical Antiquity." This groundbreaking book combines extensive classical scholarship with contemporary semiotics debates to provide a unique perspective on the origin of semiotics and sign theory. Written by Professor Manetti, a renowned expert in the field, this book explores Greek and Latin theories of signs, offering a fresh insight into the classical world. It's an invaluable resource for academics, students, and anyone intrigued by the origins of communication.

Immerse yourself in the rich intellectual landscape of ancient Greece and Rome as you trace the concept of the sign throughout history. Professor Manetti's unparalleled knowledge and thorough research bring to light a form of sign theory that differs significantly from modern interpretations. With "Theories of the Sign in Classical Antiquity," you'll gain a deep understanding of the classical tradition and its influence on the development of semiotics.

Don't miss the chance to delve into the minds of ancient philosophers and unravel the mysteries of communication. This English translation of Professor Manetti's masterpiece opens the door to a world of thought rarely explored. From the very beginning of human thinking to the fourth century A.D., this book traces the common thread that connects classical thinkers and their understanding of signs. It's a captivating journey that will expand your horizons and challenge your preconceptions.

Take your knowledge to the next level with "Theories of the Sign in Classical Antiquity." Order your copy today and embark on a journey of intellectual discovery. For more information about the book and to make your purchase, click here.

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