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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Name: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Price: 2.86 USD
Availability: InStock
Rating: 4.5 (927 reviews)

4.5 of 5 Stars: Processes & Infrastructure - Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

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Book Synopsis: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”—companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

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Are you tired of playing the same old game and struggling to beat the competition? It's time to redefine the rules and play bigger. Introducing "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets," a groundbreaking book that will change the way you think about business and innovation. In this book, the founders of a respected Silicon Valley advisory firm unveil the secrets of legendary category-creating companies like Amazon, Salesforce, Uber, and IKEA. They reveal a powerful discipline called category design that allows companies to invent new markets, develop them, and dominate them over time. Don't just build a company, build a legendary category and leave the competition behind.

What if I told you that having the best product is not enough to win in today's competitive landscape? That's right, in "Play Bigger," you'll discover that it's not about the product itself, but about creating a whole new game. With data analysis and interviews, the authors show how category kings redefine the way we live, think, and do business. They solve our problems, often those we didn't even know existed. By applying the principles of category design, you can create new demand where none existed before. Condition your customers' brains to change their expectations and buying habits. Become the disruptor, not the disruptee.

Think this only applies to the tech industry? Think again. The discipline of category design is applicable to every kind of industry and even personal careers. Whether you're an entrepreneur, a business owner, or someone looking to make a difference in your field, "Play Bigger" will show you how to create and dominate your own market. It's time to transform business once again and establish yourself as a category king.

Don't miss out on the opportunity to revolutionize the way you think about business. Get your copy of "Play Bigger" today and start playing by your own rules. Create the market, define the category, and leave your competition in the dust.

Get your copy of "Play Bigger" here.

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