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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Name: Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
Price: 67.82 USD
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Rating: 4.4 (84 reviews)

4.40 of 5 Stars: Education & Reference - Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

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Description

Book Synopsis: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains:

Important new coverage of intangible assets
A rigorous and practical discussion of quantifying the value of information
More detail on measuring brand equity
A complete separate chapter on web, SEM, mobile, and “digital” metrics
Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
An up-to-date survey of free metrics available from Google and elsewhere
Expanded coverage of methodologies for quantifying marketing ROI

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more.

For each metric, the authors present real-world pros, cons, and tradeoffs – and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning – and optimize every marketing decision you make.

Details

Are you looking to take your marketing game to the next level? Look no further than Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. This updated edition is filled with new techniques and practical insights to help you choose the right metrics for all your marketing challenges. With information on intangible assets, brand equity, and digital metrics, this book is your ultimate guide to measuring marketing success.

Do you struggle with quantifying the value of your marketing efforts? Marketing Metrics has got you covered with a rigorous and practical discussion on how to measure the value of information and brand equity. The book also provides practical linkages to Excel, making it easy for you to analyze marketing metrics and track your ROI. Don't miss out on this essential resource for any marketing manager!

Want to make data-driven marketing decisions with confidence? Marketing Metrics offers a comprehensive approach to viewing market dynamics, maximizing accuracy, and optimizing solutions. Learn how to leverage marketing dashboards to gain valuable insights across various facets of marketing, from advertising and distribution to customer profitability and more. Equip yourself with the knowledge and tools needed to make impactful decisions that drive success!

Ready to take your marketing performance to new heights? Dive into Marketing Metrics: The Manager's Guide to Measuring Marketing Performance and unlock the strategies and insights you need to excel in today's competitive landscape. Don't just rely on guesswork - arm yourself with the right metrics and knowledge to make informed decisions that lead to marketing success.

Click here to get your copy and elevate your marketing game!

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