Behavioral Economics and Public Health

Looking for groundbreaking solutions to today's most pressing public health problems? Look no further than Behavioral Economics and Public Health. This revolutionary book applies the insights of behavioral economics to the challenges of health behaviors and behavior change. With a primer on the most relevant behavioral economics principles in public health, this book is a game-changer when it comes to tackling obesity, smoking, risky sexual behavior, and excessive drinking.

Imagine having the power to persuade people to eat healthy and lose weight effortlessly. Picture health professionals effectively communicating health risks in a way that is not only heeded, but also triggers positive behavior change. How about food labeling that actually informs and empowers healthy food choices? The tools you need to achieve these goals are within reach in Behavioral Economics and Public Health.

What sets this book apart is its interdisciplinary international team of scholars. Drawing expertise from psychology, economics, marketing, public health, and medicine, Behavioral Economics and Public Health offers a comprehensive and trailblazing approach to the most difficult and important problems of our time.

If you're ready to make a difference in public health and be at the forefront of change, get your hands on Behavioral Economics and Public Health today. Unlock the key to influencing healthier behaviors and creating a positive impact on society. Together, we can build a healthier future for all.

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