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Houston, We Have a Narrative: Why Science Needs Story

Name: Houston, We Have a Narrative: Why Science Needs Story
Price: 17.53 USD
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Rating: 4.4 (221 reviews)

4.4 of 5 Stars: History & Philosophy - Houston, We Have a Narrative: Why Science Needs Story

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Book Synopsis: Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

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Attention all scientists and science enthusiasts! Are you tired of hearing the same old boring, monotonous explanations about scientific discoveries? Look no further, because we have the solution for you. Introducing "Houston, We Have a Narrative: Why Science Needs Story." This groundbreaking book by Randy Olson will revolutionize the way you communicate science.

Have you ever wondered why Hollywood movies succeed in capturing the attention of millions? It's because they know how to tell a compelling story. And scientists, take note - you can learn from them! Olson, a former scientist turned filmmaker, reveals the secrets of storytelling and how they can be harnessed to make your scientific research come alive.

Gone are the days of mundane, jargon-filled presentations that put your audience to sleep. With Olson's simple and effective method, you'll learn how to transform your complex scientific concepts into captivating narratives. By using the ABT approach - And, But, Therefore - you'll add momentum, conflict, and resolution to your storytelling, engaging your audience like never before.

Imagine the impact you will have when you can captivate your audience with compelling stories about your research. Suddenly, your work will be more relatable, understandable, and appreciated. Houston, We Have a Narrative is not just a book for scientists; its principles can be applied to any field. So whether you're a researcher, educator, or science enthusiast, this book will empower you to unleash the power of storytelling in your work.

Don't miss out on this opportunity to transform the way science is shared and understood. Get your hands on Houston, We Have a Narrative today and start captivating your audience with the power of storytelling. Order now!

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