The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Are you looking to bridge the gap between your business strategy and design? Look no further than "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" book. This groundbreaking book presents a unified theory of brand-building, combining both strategic and creative approaches to create a charismatic brand that customers can't resist.

With just a two-hour read, you'll gain valuable insights into the new definition of brand and the five essential disciplines of brand-building. Discover how branding is revolutionizing competition dynamics and learn the three most powerful questions to ask about any brand.

Collaboration is the key to successful brand-building, and "The Brand Gap" emphasizes its importance. Understand how design plays a crucial role in shaping a customer's experience and learn useful strategies to test brand concepts quickly and cost-effectively.

Managing brands from the inside is crucial, and this book will show you why. With a comprehensive 220-word brand glossary, you'll have all the tools you need to enhance your brand's performance and make a lasting impact on your target audience.

This remarkable book compresses a wealth of ideas into just a few pages, making it a must-read for anyone involved in branding. Whether you're already well-versed in branding or looking to gain a better understanding, "The Brand Gap" is the most powerful business tool you'll come across. Don't miss out on the opportunity to revolutionize your brand strategy!

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