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Foundations of Marketing (MindTap Course List)

Name: Foundations of Marketing (MindTap Course List)
Price: 122.99 USD
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Book Synopsis: Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

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Unlock the secrets to marketing success with Pride/Ferrell�s FOUNDATIONS OF MARKETING 9E, a cutting-edge resource that equips you with the skills to thrive in the dynamic world of marketing. This comprehensive edition dives deep into the most current principles and trends in marketing, giving you the competitive advantage you need to excel in today's fast-paced business environment.

Experience the power of market research, analytics, and artificial intelligence as you explore the intricacies of social media, digital marketing, ethics, globalization, and marketing technology interface. With captivating visuals, real-world case studies, and engaging videos, you'll gain practical insights that can be applied directly to real-life marketing scenarios.

Take your learning to the next level with MindTap, the industry-leading digital platform that offers interactive marketing scenarios to reinforce concepts and enhance your understanding. Build confidence, elevate performance, and master the art of marketing with this dynamic combination of theory and practice.

Learn more and unlock your marketing potential today!

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