Description
Book Synopsis: Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments. New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
Details
Unlock the secrets to success in global business with Peng's GLOBAL BUSINESS, 5E. As the first-ever global business text to delve into what truly determines the triumph or downfall of firms around the world, this award-winning and critically acclaimed book is a game-changer. Renowned scholar and author Mike Peng provides a comprehensive analysis from both institution-based and resource-based perspectives, offering unparalleled insight in every chapter.
Not only does Peng's GLOBAL BUSINESS, 5E feature the latest cutting-edge research and real-world examples of global advancements, but it also tackles the pressing issues of today. With fresh international cases curated by industry experts, you'll gain a deeper understanding of how companies are navigating the global landscape, particularly in response to the challenges presented by COVID-19.
Prepare to engage in thought-provoking discussions with Peng's GLOBAL BUSINESS, 5E. Through unique debate sections, this thoughtfully crafted textbook ignites independent thinking and cultivates a strong business perspective. Dive into topics such as geopolitics, risk management, tariffs and trade compliance, supply chain reorganization, and stakeholder relationship management, equipping yourself with the tools necessary to tackle complex business challenges head-on.
Maximize your potential with Peng's GLOBAL BUSINESS, 5E, and open doors to a world of opportunities. Enhanced by MindTap digital resources, this comprehensive guide empowers you to develop a global mindset that transcends boundaries and propels your career in any industry. Don't miss out on this invaluable resource – grab your copy today!
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