Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Are you an executive struggling with innovation and intellectual property challenges? Look no further, because Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy is here to guide you through the greatest transformation of Microsoft since it became a multinational company. Written by Marshall Phelps, this remarkable eyewitness story offers invaluable lessons for any executive looking to overcome internal resistance and foster collaboration with other firms.

With Burning the Ships, you'll gain access to the never-before-told details of Microsoft's secret negotiations with Red Hat and Novell. These two-year negotiations led to the world's first intellectual property peace treaty and technical collaboration with the open source community. Discover the power of collaboration and witness the transformation of Microsoft from a market bully to a collaborative industry partner.

Bill Gates and CEO Steve Ballmer themselves offered sometimes-nervous support to Marshall Phelps in turning the company around 180 degrees. This book provides an extraordinary behind-the-scenes view of the high-level deliberations, internal debates, and conflicts that shaped the company's new collaborative direction.

If you're an executive in any industry, there are valuable lessons to learn from Burning the Ships. Discover the role that intellectual property can play in liberating untapped value within your company and opening up powerful new business opportunities in today's era of "open innovation." Don't miss out on this powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

Ready to transform your company's culture? Click here to get your paperback copy of Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy!