Description
Book Synopsis: The definitive history of the world's most influential fashion trend from the people who wore it best.
The story begins in 1972 in Jersey City, the birthplace of Trash and Vaudeville, the first-ever streetwear shop; it then moves on to the start of punk, which was a decisive influence on what is considered "streetwear" today. From the dresser/casual movement born out of British soccer culture to the skater scene of California, from the paninari poseurs of Milan to the surfer dudes of Hawaii, the authors show how streetwear has permeated a vast range of seemingly disparate tribes.
Streetwear recounts the remarkable history of how subcultural fashion trends have grown into a multi-billion-dollar global industry taking both high-end and fast fashion by storm. The intent behind streetwear remains the same: a powerful sense of identity and belonging.
With more than 500 photographs and illustrations, exclusive interviews, profiles of industry pioneers, spotlights on significant brands, and snapshots of key cities, this is the complete history of fashion's fastest-growing and most influential trend. 500+ illustrations in color. Read more.
Details
Looking for a unique and captivating fashion book that goes beyond the runways? Look no further than "This is Not Fashion: Streetwear Past, Present and Future." Delve into the definitive history of the world's most influential fashion trend and discover the stories of the people who wore it best. From the birthplace of streetwear in Jersey City to the punk movement that shaped its identity, this book takes you on a journey through the evolution of streetwear.
Discover how the dresser/casual movement took inspiration from British soccer culture and how the skater scene in California shaped the streetwear aesthetics we see today. Explore the influence of the paninari poseurs in Milan and the laid-back style of the surfer dudes in Hawaii. Streetwear has permeated seemingly disparate tribes, and this book presents the connections.
Not only does "This is Not Fashion" narrate the remarkable history of streetwear, but it also sheds light on how subcultural fashion trends have become a multi-billion-dollar global industry. Whether you're a fan of high-end brands or fast fashion, streetwear has taken the fashion world by storm. It's more than just clothes; it's a powerful sense of identity and belonging.
With over 500 captivating photographs and illustrations, exclusive interviews, profiles of industry pioneers, and snapshots of key cities, this book is the definitive guide to fashion's fastest-growing and most influential trend. Immerse yourself in the world of streetwear and gain a deep appreciation for its impact on the fashion industry.
Claim your piece of fashion history today with "This is Not Fashion: Streetwear Past, Present and Future." Let this captivating book take you on a visual journey that will inspire your own sense of style and help you understand the cultural significance of streetwear.
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