This is Not Fashion: Streetwear Past, Present and Future

Looking for a unique and captivating fashion book that goes beyond the runways? Look no further than "This is Not Fashion: Streetwear Past, Present and Future." Delve into the definitive history of the world's most influential fashion trend and discover the stories of the people who wore it best. From the birthplace of streetwear in Jersey City to the punk movement that shaped its identity, this book takes you on a journey through the evolution of streetwear.

Discover how the dresser/casual movement took inspiration from British soccer culture and how the skater scene in California shaped the streetwear aesthetics we see today. Explore the influence of the paninari poseurs in Milan and the laid-back style of the surfer dudes in Hawaii. Streetwear has permeated seemingly disparate tribes, and this book presents the connections.

Not only does "This is Not Fashion" narrate the remarkable history of streetwear, but it also sheds light on how subcultural fashion trends have become a multi-billion-dollar global industry. Whether you're a fan of high-end brands or fast fashion, streetwear has taken the fashion world by storm. It's more than just clothes; it's a powerful sense of identity and belonging.

With over 500 captivating photographs and illustrations, exclusive interviews, profiles of industry pioneers, and snapshots of key cities, this book is the definitive guide to fashion's fastest-growing and most influential trend. Immerse yourself in the world of streetwear and gain a deep appreciation for its impact on the fashion industry.

Claim your piece of fashion history today with "This is Not Fashion: Streetwear Past, Present and Future." Let this captivating book take you on a visual journey that will inspire your own sense of style and help you understand the cultural significance of streetwear.

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