Description
Book Synopsis: Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects.
The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
Details
Are you a designer looking for inspiration and guidance in the modern age? Look no further than The New Typography: A Handbook for Modern Designers, now available in its first English translation. Originally published in Berlin in 1928, this book by Jan Tschichold has been hailed as the definitive treatise on book and graphic design in the machine age. In this long-overdue translation, Tschichold's original typography and design are preserved, making this a must-have addition to your library.
Why settle for outdated design principles when you can have access to the foundational theories of Central European modernism? The New Typography is not just a theoretical document; it also provides practical insights for practicing designers. From discussions on typography in the age of photography to tips on designing effective business forms, this book offers a comprehensive guide for those passionate about visual communication in the twentieth century.
Join the ranks of renowned architects who have benefited from classics like Le Corbusier's Toward a New Architecture. The New Typography has garnered legendary renown among book artists, and now it's your chance to experience its impact. Don't miss out on this opportunity to immerse yourself in the wisdom of one of the most influential design books of all time. Order your copy today!
Unlock the secrets of typography and revolutionize your design journey now!
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