Description
Book Synopsis: The 2022 Porchlight Marketing and Sales Book of the Year&A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart&What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.
When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy?
An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.
Details
Discover the secrets behind why some people never change their minds, while others do so instantly with "How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion." This mind-bending investigation, named the 2022 Porchlight Marketing and Sales Book of the Year, delves deep into the world of transformation and unlocks the mysteries of human reasoning. Written by renowned author David McRaney, this book will challenge your own motives and beliefs like never before.
Are you tired of trying to convince others but always hitting a wall? "How Minds Change" goes beyond traditional persuasion techniques and explores the science behind why people hold onto their beliefs so fiercely. Prepare to be captivated by McRaney's journey among cult members, conspiracy theorists, and political activists as he unravels the power of groupthink and the limits of reasoning. With empathy as our guiding light, we can confront dangerous conspiratorial thinking head-on.
Embark on an eye-opening exploration of belief and transformation with "How Minds Change." This expansive journalistic narrative takes you on a thought-provoking journey through the latest research in psychology and neuroscience. Join McRaney as he meets individuals who have experienced profound shifts in their opinions and uncovers the rare circumstances that bring about true change. Challenge your own perspectives and embrace the power of empathy by grabbing your copy today.
Don't miss out on the opportunity to gain valuable insights into the dynamics of belief and persuasion. "How Minds Change" combines David McRaney's signature humor, compassion, and scientific curiosity to provide you with a fresh perspective on why people think the way they do. Whether you're a marketer, a salesperson, or simply someone interested in understanding human behavior, this book is a must-read. Get your copy now and unlock the secrets of changing minds!
Discover More Best Sellers in Behavioral Sciences
Shop Behavioral Sciences
The Confident Mind: A Battle-Tested Guide to Unshakable Performance
Behavioral Sciences - The Confident Mind: A Battle-Tested Guide to Unshakable Performance
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
Behavioral Sciences - Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
Living in a Mindful Universe: A Neurosurgeon's Journey into the Heart of Consciousness
Behavioral Sciences - Living in a Mindful Universe: A Neurosurgeon's Journey into the Heart of Consciousness
Theory and Practice of Counseling and Psychotherapy (MindTap Course List)
Behavioral Sciences - Theory and Practice of Counseling and Psychotherapy (MindTap Course List)
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Behavioral Sciences - Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Behavioral Sciences - CBT + DBT + ACT: 7 Books: Cognitive Behavioral Therapy, Dialectical Behavior Therapy, Acceptance and Commitment Therapy. Includes: PTSD, Vagus Nerve, Polyvagal Theory, EMDR and Somatic Psychotherapy
Behavioral Sciences - Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
