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The Art and Science of Negotiation

Name: The Art and Science of Negotiation
Price: 35.50 USD
Availability: InStock
Rating: 4.6 (36 reviews)

4.60 of 5 Stars: International - The Art and Science of Negotiation

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Book Synopsis: Whether you are selling a house, closing a business deal, settling a divorce, arbitrating a labor dispute, or trying to hammer out an international treaty, Howard Raiffa’s new book will measurably improve your negotiating skills. Although it is a sophisticated self-help book—directed to the lawyer, labor arbitrator, business executive, college dean, diplomat—it is not cynical or Machiavellian: Raiffa emphasizes problems and situations where, with the kinds of skills he aims to develop, disputants can achieve results that are beneficial to all parties concerned. Indeed, he argues that the popular “zero-sum” way of thinking, according to which one side must lose if the other wins, often makes both sides worse off than they would be when bargaining for joint mutual gains. Using a vast array of specific cases and clear, helpful diagrams, Raiffa not only elucidates the step-by-step processes of negotiation but also translates this deeper understanding into practical guidelines for negotiators and “intervenors.” He examines the mechanics of negotiation in imaginative fashion, drawing on his extensive background in game theory and decision analysis, on his quarter-century of teaching nonspecialists in schools of business and public policy, on his personal experiences as director of an international institute dealing with East/West problems, and on the results of simulated negotiation exercises with hundreds of participants. There are popular books on the art of winning and scholarly books on the science of negotiation, but this is the first book to bridge the two currents. Shrewd, accessible, and engagingly written, it shows how a little analysis sprinkled with a touch of art can work to the advantage of any negotiator.

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Are you tired of losing out in negotiations? Do you want to gain the upper hand and achieve win-win outcomes? Look no further than Howard Raiffa's groundbreaking book, "The Art and Science of Negotiation." With Raiffa's expert guidance, you will learn the secrets to becoming a master negotiator in any situation. Whether you are a lawyer, executive, diplomat, or just someone looking to improve your negotiation skills, this book is a game-changer.

Unlike other self-help books, "The Art and Science of Negotiation" is not about manipulation or unethical tactics. Raiffa emphasizes the importance of finding solutions that benefit all parties involved. He debunks the traditional zero-sum thinking, proving that both sides can come out ahead when negotiating for joint mutual gains.

With a wealth of real-life examples and easy-to-follow diagrams, Raiffa breaks down the negotiation process step-by-step. Drawing from his extensive knowledge of game theory and decision analysis, as well as his personal experiences as a director of an international institute, he provides practical guidelines that anyone can apply. Whether you are closing a business deal or settling a personal dispute, Raiffa's insights will give you the edge you need to succeed.

While there are plenty of books on winning and negotiation theory, "The Art and Science of Negotiation" is the first to merge the two realms. Raiffa expertly combines shrewd analysis with a touch of artistry, showcasing how a strategic approach can lead to favorable outcomes. Accessible and engaging, this book is a must-read for anyone who wants to excel in negotiations.

Don't miss out on this opportunity to transform your negotiation skills. Get your copy of "The Art and Science of Negotiation" today and unlock a world of possibilities.

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