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The Psychological Basis of Perfumery

Name: The Psychological Basis of Perfumery
Price: 51.48 USD
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Book Synopsis: During the many years of its publication and subsequent revisions, Paul Jellinek's book has been the standard work on its subject. This new edition, translated into English for the first time, was conceived in response to the increased interest in recent years in perfumes and the sense of smell. This interest has come not only from within the highly competitive perfumery industry, but also from psychologists and market researchers. The original text has impressively withstood the test of time and the approach of this new book has been to supplement it with chapters that are now of critical importance, but which were only touched upon in the original book. A market researcher looks at why people use perfumes; a psychologist examines the motivation of perfume choice; another psychologist discusses odours and a perfumer looks at the effects of odours on human experience and behaviour. In the final chapter the editor compares the original author's views with those of today's experts and suggests which aspects are still valid and in what areas divergent views now prevail. This book is written principally to provide a scientific basis to the craft of perfumery and to enable formulators and marketeers to understand why the smells they create and sell have the effect they do. It allows a systematic approach to the development of these products. Others outside the industry, including psychologists in academia, will find the book an essential reference source.

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Discover the fascinating world of perfumery with The Psychological Basis of Perfumery. This groundbreaking book by Paul Jellinek has been the go-to resource for perfume enthusiasts for years. Now, for the first time, it's available in English, making it accessible to a wider audience. Whether you're a perfumer, market researcher, or psychologist, this book is a must-have addition to your library.

Unlock the secrets of perfume usage with insights from a market researcher. Learn why people choose certain scents and how these choices are motivated. Dive into the psychology behind perfume selection and understand the impact of odors on human experience and behavior. With each chapter carefully crafted to provide a comprehensive view, this book presents a scientific foundation for the craft of perfumery.

As an added bonus, the final chapter of the book compares the author's original views with those of today's experts. Gain valuable perspective on which aspects of perfumery still hold true and discover exciting new insights that challenge conventional wisdom. Our understanding of perfumery has evolved, and this book captures the latest developments in the field.

Are you a formulator or marketeer in the perfume industry? Our book will empower you to create and sell scents that resonate with customers. Expand your knowledge and enhance your craftsmanship with a systematic approach to perfume development. This book is your essential reference source, providing the scientific basis needed to understand the impact of smells on consumers.

Don't miss out on this opportunity to deepen your understanding of perfumery. Order your copy of The Psychological Basis of Perfumery today and embark on a transformative journey into the world of scents and emotions. Order now and experience the power of fragrances like never before!

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