Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)

Name: Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)
Price: 28.52 USD
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Book Synopsis: The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

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Are you ready to elevate your qualitative research game to the next level? Look no further than the second edition of Focus Groups as Qualitative Research. This extensively revised edition is a must-have guide for researchers from all disciplines. With updated content and fresh insights, this book will help you navigate the ever-evolving landscape of focus groups in contemporary social science.

Uncover the power of focus groups in comparison to individual interviews. Learn about the strengths and weaknesses of this research method and how it can provide unique perspectives for your studies. Dive into the expanded section on self-contained focus groups and discover how this approach can enhance your qualitative research endeavors.

With real-life examples and methodological insights from seasoned social scientists, this book is a valuable resource for researchers looking to establish their own focus group practices. Gain knowledge on best practices, innovative methodologies, and cutting-edge research in focus groups. Stay ahead of the curve with the latest trends and developments in qualitative research methods.

Don't miss out on the opportunity to enhance your research skills and expand your knowledge in the field of qualitative research. Order your copy of Focus Groups as Qualitative Research, Second Edition today and join the ranks of successful social scientists utilizing focus groups as a powerful research tool!

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