Description
Book Synopsis: This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designed to improve health-related behaviors. This book is definitely on my list as one of the top five ‘big picture theoretical framework’ resources for the serious public health professional. —American Journal of Health Promotion
The contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior.
Details
Are you a public health professional looking to level up your strategies and interventions for improving health-related behaviors? Look no further! Our highly recommended book, "Health Behavior and Health Education: Theory, Research, and Practice," is a must-have resource for anyone in the field. With a focus on fine-tuning effectiveness, this book will provide you with the knowledge and tools you need to succeed.
Don't just take our word for it, the American Journal of Health Promotion hails this book as one of the top five 'big picture theoretical framework' resources. Its contributors are experts from a range of fields including cognitive and organizational psychology, marketing, and communications. Their diverse insights will give you a comprehensive understanding of the factors influencing health behavior.
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