Description
Book Synopsis: This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered.
Special features include:
- materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation;
- comments from former students who have secured sales positions upon completion of the course;
- underwriting announcement guidelines for FCC confirmation;
- a guide to Internet research tools for sales presentation enhancement.
Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.
Details
Are you ready to unlock the secrets to successful media sales? Look no further than Underwriting 101: Selling College Radio, the ultimate guide to attaining sales proficiency and confidence. Written by a seasoned industry professional, this step-by-step manual is designed to help you develop valuable professional and interpersonal skills, giving you a competitive edge in the sales field.
With a practical, hands-on approach, Underwriting 101 covers all aspects of sales work. From creating effective sales kits and presentations to handling objections with finesse, this book equips you with the tools you need to excel. Learn the art of writing persuasive proposals, closing deals, and preparing compelling underwriting announcements. Plus, you'll find valuable resources like role-playing exercises and interviewing tips to boost your sales career.
What sets Underwriting 101 apart is its comprehensive set of materials. With a syllabus, calls schedule, sample proposals, and more, this book provides everything you need to teach a 15-week course on media sales. Wondering if the course delivers results? Hear it from former students who secured lucrative sales positions after completing the program.
Discover the power of FCC-conforming underwriting announcement guidelines and learn how to leverage internet research tools to enhance your sales presentations. Whether you're an aspiring sales professional, a sales instructor, or part of a college radio station's sales department, Underwriting 101 is the ultimate resource to supercharge your sales efforts.
Don't miss out on this game-changing opportunity! Take your first step towards a successful sales career by getting your copy of Underwriting 101: Selling College Radio today. Order now and unlock your full sales potential.
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