Description
Book Synopsis: The first book to details the history and social implications of the little blue pillSince its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry—from how drugs could be marketed to the types of drugs put into development—as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called “erectile dysfunction,” and is simply something to “ask your doctor” about. And over 16 million men have.
The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.
Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.
This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.
Details
Discover the incredible journey of Viagra and how it revolutionized sexuality in America with the groundbreaking book, "The Rise of Viagra: How the Little Blue Pill Changed Sex in America." Delve into the history and social implications of this iconic drug that has transformed the pharmaceutical industry and cultural norms. Explore the cultural shift from impotency to "erectile dysfunction" and how over 16 million men have embraced this new era of sexual health.
Author Meika Loe takes you on a captivating exploration of how Viagra has redefined what is considered normal sex in the United States. In a society that thrives on instant solutions, Viagra offers the possibility of erections at the pop of a pill, making sex accessible on demand, regardless of age or physical limitations. Gain insights from interviews with users, their partners, medical professionals, and experts in the field, offering a compelling narrative of Viagra's impact on the American landscape.
Uncover the fascinating quest for a female Viagra, the global influence of the little blue pill, and the emergence of new erection-enhancing drugs such as Levitra and Cialis. Witness the exponential growth of the pharmaceutical industry as a result of this medical breakthrough, forever altering the dynamics of sexual intimacy and relationships. "The Rise of Viagra" provides a comprehensive analysis of how this cultural phenomenon has reshaped the very essence of sex in America.
Don't miss out on this eye-opening exploration of the transformative power of Viagra and its lasting effects on American society. Embrace a new understanding of sexuality and embark on a journey through the evolution of sexual health with "The Rise of Viagra." Order your copy now and delve into the captivating world of the little blue pill!
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