Description
Book Synopsis: Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Details
The Choice Factory: 25 behavioural biases that influence what we buy is a must-read for anyone in the business of influencing decisions. Winner of the Sales and Marketing Category at the 2019 Business Book Awards and voted #1 in the BBH World Cup of Advertising Books in 2018, this book is a game-changer. It takes us through a typical day of decisions, from trivial food choices to life-changing career moves, and explores how our behavior is shaped by psychological shortcuts. By understanding what drives decisions, you will have the power to drive sales and influence customer behavior.
Written in an entertaining and highly-accessible format, The Choice Factory is filled with 25 short chapters that address different cognitive biases and provide practical ways to apply them to your own business challenges. Whether you choose to dip in or read cover to cover, you will be bursting with new ideas and ready to tackle any marketing brief. The book combines insights from academia, analysis of successful ad campaigns, original research, and interviews with some of the brightest minds in advertising, such as Rory Sutherland, Lucy Jameson, and Mark Earls. Gain a competitive edge by embracing the power of behavioral economics and revolutionize your marketing strategy.
From priming to the pratfall effect, charm pricing to the curse of knowledge, The Choice Factory equips you with the tools to apply the science of behavioral economics to your marketing efforts. This book demystifies complex concepts and makes them easy to understand and implement. Say goodbye to trial-and-error marketing and harness the insights provided by this book to drive real results. Whether you are a seasoned marketer or just starting out, The Choice Factory is your go-to guide for unlocking the full potential of your marketing campaigns.
Don't miss out on the chance to transform your business. Get your copy of The Choice Factory today and open the doors to a world of marketing possibilities.
Get your copy of The Choice Factory and start reaping the benefits of applied behavioral economics in your marketing strategy.
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