Description
Book Synopsis: A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
Details
Introducing "Cradle to Cradle: Remaking the Way We Make Things" - a groundbreaking manifesto that challenges the conventional methods of manufacture and environmentalism. Unlike the traditional "reduce, reuse, recycle" approach, which only minimizes damage, this visionary book proposes a radical shift towards a manufacturing model that mimics nature itself. Inspired by the efficiency of a tree, which produces blossoms to create new life, this book advocates for a philosophy where waste equals food. By designing products that either safely re-enter the environment as biological nutrients or circulate within closed-loop industrial cycles as technical nutrients, we can eliminate waste and maximize sustainability. Are you ready to make a positive impact on the natural world? Join the revolution with Cradle to Cradle today!
Inspiring and practical, "Cradle to Cradle" is not just a theory. Authors William McDonough and Michael Braungart draw on their extensive experience in redesigning a wide range of products, from carpeting to corporate campuses, to provide tangible examples and actionable steps for change. By embracing this new approach, we can eliminate the detrimental effects of human industry on our planet and create a more prosperous and sustainable future. Don't miss out on this powerful call-to-action - get your hands on a copy of "Cradle to Cradle" and be part of the positive change our world desperately needs.
It's time to challenge the status quo and revolutionize the way we make things. "Cradle to Cradle: Remaking the Way We Make Things" is your guidebook to a new era of manufacturing and environmentalism. Say goodbye to the outdated "cradle to grave" model that wastes up to 90 percent of materials and pollutes our planet. Say hello to a future where every product serves as nourishment for something new, ensuring that nothing goes to waste. This remarkable book will open your eyes to the potential of sustainable design and empower you to make a difference. Join the movement and secure your copy of "Cradle to Cradle" today!
Ready to embark on a journey towards a more sustainable future? Look no further than "Cradle to Cradle: Remaking the Way We Make Things." In this thought-provoking book, William McDonough and Michael Braungart challenge the notion that human industry must inevitably harm the natural world. Instead, they propose a paradigm shift where products are not only functional but also nourishing. Whether it's through safe re-entry into the environment as biological nutrients or circulation within closed-loop industrial cycles as technical nutrients, waste can be eliminated and transformed into the building blocks of a regenerative economy. Take action now and get your hands on a copy of "Cradle to Cradle" - the ultimate guide for reshaping our future.
Join the revolution and order your copy of "Cradle to Cradle" now!
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