Description
Book Synopsis: Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.
Organized by the seven deadly sins, it includes:
- Pride -- use social proof to position your product in line with your visitors' values
- Sloth -- build a path of least resistance that leads users where you want them to go
- Gluttony -- escalate customers' commitment and use loss aversion to keep them there
- Anger -- understand the power of metaphysical arguments and anonymity
- Envy -- create a culture of status around your product and feed aspirational desires
- Lust -- turn desire into commitment by using emotion to defeat rational behavior
- Greed -- keep customers engaged by reinforcing the behaviors you desire
Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Details
Discover the secrets behind the most successful companies with Evil by Design: Interaction Design to Lead Us into Temptation. This groundbreaking book uncovers the psychological techniques used by businesses to make us feel good about doing what they want. By merging principles from psychology, marketing, and design, this book shows you why we are easily swayed by certain persuasive tactics.
With its wealth of examples from across the web, Evil by Design provides practical patterns that you can readily apply to your own projects. Arranged around the seven deadly sins, it delves into topics such as social proof, creating paths of least resistance, escalating commitment, and leveraging emotions. By understanding these techniques, you can position your product in line with your visitors' values and guide them where you want them to go.
If you want to master the art of persuasion, Evil by Design is the ultimate resource. Learn how metaphysical arguments and anonymity can sway people's opinions and harness the power of creating envy and aspiration around your product. By turning desire into commitment and reinforcing desired behaviors, you can keep your customers engaged and coming back for more.
Now is your chance to gain an unfair advantage in the market. Evil by Design not only reveals the secrets of persuasive design but also prompts you to question your own intentions. Will you use this knowledge for good or evil? The choice is yours. Visit our companion website evilbydesign.info to learn more and embark on your journey to becoming a master of persuasion.
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