Marketing 5.0: Technology for Humanity

Name: Marketing 5.0: Technology for Humanity
Price: 27.63 USD
Availability: InStock
Rating: 4.6 (499 reviews)

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Book Synopsis: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

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Get ready to take your marketing skills to the next level with Marketing 5.0: Technology for Humanity. In this groundbreaking book, Philip Kotler, the mastermind behind the “Four P’s of Marketing,” shares his expert insights on how technology can revolutionize the way we connect with customers and create a positive impact in the world. Whether you're a seasoned marketer or just starting out, this book is a must-read for anyone looking to stay ahead in the digital age.

One of the key takeaways from Marketing 5.0 is the power of artificial intelligence for marketing automation. Imagine being able to automate repetitive tasks, analyze vast amounts of data, and tailor your marketing strategies to each individual customer. With AI, you can achieve all of this and more, making your marketing efforts not only efficient but also highly personalized.

Another exciting topic covered in Marketing 5.0 is the concept of agile marketing. In today's fast-paced world, marketers need to be able to adapt quickly to changing trends and consumer behaviors. This book teaches you how to embrace agility in your marketing approach, enabling you to stay ahead of the competition and deliver superior customer experiences.

In the era of "Segments of one" marketing, understanding your customers on an individual level has never been more crucial. Marketing 5.0 explores how contextual technology, facial recognition, and voice tech can help you create targeted and personalized marketing campaigns that resonate with each customer on a deep level. By leveraging these innovative tools, you'll be able to build strong customer relationships and drive long-term loyalty.

Ready to dive into the future of marketing? Marketing 5.0 offers fascinating insights into the latest trends, including virtual and augmented reality marketing, transmedia storytelling, and the Internet of Things. Don't get left behind in the ever-evolving digital landscape – equip yourself with the knowledge and strategies to succeed in Marketing 5.0.

Take your marketing game to the next level and make a difference in the world with Marketing 5.0: Technology for Humanity. Order your copy today and unlock the secrets to mastering modern marketing here.

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