Contemporary Strategy Analysis

Looking to gain a competitive edge in today's rapidly changing business landscape? Look no further than Contemporary Strategy Analysis, the market-leading strategic analysis textbook by Robert M. Grant. This updated new edition tackles the emerging challenges that businesses face in an increasingly complex and dynamic environment, equipping management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions.

With its accessibility and real-world examples, this classic textbook is designed to cater to readers from different backgrounds and varying levels of experience. It combines a rigorous approach to business strategy with personally written case studies by the author, ensuring that you gain a deep understanding of the subject matter.

Contemporary Strategy Analysis focuses on the essential tasks of strategy, empowering you to identify, analyze, and exploit the sources of superior business performance. This book offers invaluable insights into securing competitive advantage, setting you on the path to success. Moreover, this eleventh edition takes into account the impact of the Covid-19 pandemic, discussing the role of strategy in a world reshaped by unprecedented challenges.

Exploring trending topics like the corporate social responsibility movement and environmental, social, and governance innovation, Contemporary Strategy Analysis goes beyond theory. It provides fully integrated business models and up-to-date examples of business model innovation, making it a comprehensive resource for undergraduate and MBA students of business. Additionally, this book has proven influential with consultants, executives, and individuals shaping the strategic direction of modern enterprises.

Don't miss out on gaining the strategic advantage you need - get your copy of Contemporary Strategy Analysis today!