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Marketing 6.0: The Future is Immersive

Name: Marketing 6.0: The Future is Immersive
Price: 28.00 USD
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Book Synopsis: Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Readers will learn about:

The building blocks of metamarketing
Generation Z and Generation Alpha and the technologies they use daily
How to tap into metaverses and extended reality
The potential obstacles and solutions for creating a more interactive and immersive experience.

Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Details

Your marketing strategy needs a major upgrade to stay ahead in the competitive landscape. Introducing Marketing 6.0: The Future is Immersive, a groundbreaking book by Philip Kotler. With extensive knowledge and experience, Kotler unveils the secrets to integrating technology and consumer behavior to make a lasting impact on your target market. Discover how metamarketing can revolutionize your approach, allowing you to exceed customer expectations and make a real difference in the world.

In this must-read book, Kotler explores the metamarketing phenomenon and its incredible potential. Learn how to leverage the power of Generation Z and Generation Alpha, the technologically-savvy generations that dominate the market today. Gain insights into metaverses and extended reality, unlocking a new realm of customer engagement and interaction. By embracing these trends, you can create a truly immersive experience that leaves a lasting impression on your audience.

Marketing has evolved, and businesses must adapt to remain relevant. Sustainability is no longer an option, but a necessity. Marketing 6.0 shows you how to incorporate sustainability themes into your strategies, making a positive impact on the world while attracting environmentally-conscious customers.

Don't be left behind in the digital transformation. While digital marketing is essential, human interaction still holds value in the eyes of consumers. That's why multichannel and omnichannel marketing have gained popularity. But with metamarketing, you can go beyond digital and physical convergence. Dive into the immersive realm of Marketing 6.0, and experience the true power of customer engagement across both physical and digital spaces.

Upgrade your marketing game today and get ahead of the competition. Embrace the future and unlock the potential of metamarketing. Get your copy of Marketing 6.0: The Future is Immersive now!

Ready to transform your marketing strategy? Get your copy of Marketing 6.0: The Future is Immersive and revolutionize the way you engage with your customers!

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