Description
Book Synopsis: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere―from the standard news release to electronic mail and other opportunities using a variety of technologies and media.
The fifth edition has been updated to reflect significant developments in the public relations field, including:
- New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.
- Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.
- Expansion of a chapter on websites, blogs, and wikis.
- Expansion of the chapter on direct mail and online appeals.
- Updated examples of actual pieces of public relations writing.
- A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Details
Are you ready to take your public relations writing skills to the next level? Look no further than Becoming a Public Relations Writer! This comprehensive guide is designed to walk you through the writing process for public relations practice, providing you with the tools and knowledge needed to excel in the field. With its straightforward language, realistic examples, and easy-to-follow steps, this book is a must-have for any aspiring or current public relations practitioner.
One of the key strengths of Becoming a Public Relations Writer is its focus on ethical and legal issues in public relations. The book not only provides examples and exercises that address these important topics, but it also explores public relations as practiced by corporations, non-profit agencies, and other types of organizations. This well-rounded approach ensures that you are well-prepared for any public relations writing task you may encounter.
What sets this fifth edition apart is its inclusion of the most comprehensive list of public relations writing formats you'll find anywhere. From the standard news release to electronic mail and other opportunities using various technologies and media, this book covers it all. By learning these formats, you'll be able to adapt your writing to different platforms, reaching a wider audience and maximizing your impact.
But that's not all! This updated edition also includes new and valuable information on research into persuasion and social psychology. Armed with this knowledge, you can create more influential and impactful writing, truly making a difference in the world of public relations. Plus, with expanded chapters on multimedia, websites, blogs, and direct mail, you'll be equipped to navigate the ever-evolving landscape of PR writing.
Don't miss out on the chance to become a masterful public relations writer. Grab your copy of Becoming a Public Relations Writer today and start honing your skills. Whether you're a student looking to break into the field or a seasoned professional wanting to stay ahead of the game, this book is your ultimate resource. Click here to get your copy now!
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