Description
Book Synopsis: News Framing Effects is a guide to framing effects theory, one of the most prominent theories in media and communication science. Rooted in both psychology and sociology, framing effects theory describes the ability of news media to influence people’s attitudes and behaviors by subtle changes to how they report on an issue. The book gives expert commentary on this complex theoretical notion alongside practical instruction on how to apply it to research. The book’s structure mirrors the steps a scholar might take to design a framing study.
The first chapter establishes a working definition of news framing effects theory. The following chapters focus on how to identify the independent variable (i.e., the “news frame”) and the dependent variable (i.e., the “framing effect”). The book then considers the potential limits or enhancements of the proposed effects (i.e., the “moderators”) and how framing effects might emerge (i.e., the “mediators”). Finally, it asks how strong these effects are likely to be. The final chapter considers news framing research in the light of a rapidly and fundamentally changing news and information market, in which technologies, platforms, and changing consumption patterns are forcing assumptions at the core of framing effects theory to be re-evaluated.
Details
Unlock the Power of Persuasion with News Framing Effects Book! Discover how media and communication science can shape opinions and behaviors with this comprehensive guide to framing effects theory. As one of the most prominent theories in the field, framing effects theory explores how subtle changes in news reporting can influence individuals. Dive into this book to gain expert commentary and practical instructions on applying this theory to your own research. With each chapter mirroring the steps of a framing study, you'll learn how to identify the independent and dependent variables, explore the limits and enhancements of framing effects, and understand the emergence of these effects. Are you ready to master the art of influencing minds?
Take your research to new heights as you unravel the intricacies of news framing effects theory. This book provides a solid foundation, giving you a working definition of the theory and guiding you through each stage of the research process. Learn how to identify the news frames that shape people's perceptions and how these frames create framing effects. By understanding the moderators and mediators of these effects, you'll gain a deeper insight into the power of news media. With technology revolutionizing the way we consume news, this book also challenges traditional assumptions, keeping you ahead of the curve in a rapidly changing information landscape.
Don't miss out on this opportunity to become a knowledgeable expert in framing effects theory. The implications of this theory are far-reaching, making it invaluable for researchers, communication professionals, and anyone interested in understanding the influence of media. Take the first step towards unlocking this powerful tool by ordering your copy of News Framing Effects today.
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