Description
Book Synopsis: This revised second edition of the best-selling handbook provides practical, actionable insights on how to establish a successful photography business in the current climate. Written from the perspective of a photographer's agent, this book offers the perfect viewpoint to honestly assess what works, what doesn't, and why some photographers succeed where others fail. Packed with useful templates and advice from leading photographers and commissioners working in all areas of the profession today, industry expert Lisa Pritchard covers all of the essentials: preparing the best portfolio and website; marketing yourself; getting clients; costing and producing shoots; finding representation; financing and running your business; navigating contracts and legal obligations; and more. Updated to take account of shifts in the industry and the increasing importance of digital marketing and social media, this book provides fresh insight and inspiration for the budding and established professional. This book is essential reading for anyone who wants to be a professional photographer – whether studying to become one, thinking of a change of career, or wanting to know how to improve their existing photography business.
Details
Are you dreaming of starting your own photography business? Look no further! Our highly acclaimed book, "Setting Up a Successful Photography Business," will guide you on the path to success. With practical advice and actionable insights, this revised second edition is a must-have for aspiring professional photographers. Written from the perspective of a seasoned photographer's agent, you'll gain insider knowledge on what works, what doesn't, and why some photographers thrive while others struggle.
With the help of leading photographers and industry experts, this comprehensive guide provides invaluable tips and tricks to fast-track your photography career. Discover how to create an impressive portfolio and website that will captivate potential clients. Learn effective marketing strategies to promote your work and attract a steady stream of clients. From cost management and shoot production to finding representation and managing contracts, every aspect of running a successful photography business is covered in this book.
In this digital age, the importance of digital marketing and social media cannot be underestimated. That's why we've updated this edition to include the latest insights and techniques to leverage these platforms to your advantage. Gain fresh inspiration and keep up with the shifts in the industry that you need to stay ahead.
Whether you're a student aspiring to become a professional photographer, planning a career change, or seeking ways to improve your existing photography business, this book is an essential resource. Take the first step towards your dream photography business today! Order now.
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