Description
Book Synopsis: Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
Details
Are you ready to transform your brand's voice into profit? With the power of a meaningful content marketing strategy, you can captivate your audience and drive business success. In "Content Marketing Strategy: Harness the Power of Your Brand's Voice," Robert Rose, Chief Strategy Advisor for the Content Marketing Institute, shares his expertise on how top brands effectively streamline their content to create an impactful marketing plan. Let this book be your guide to unlocking the potential of your brand's content and achieving your goals.
Many businesses overlook the strategic approach to content marketing, resulting in missed opportunities and lackluster results. But with Rose's scalable and strategic methods, you can take your content marketing to new heights. Discover how to assemble a talented team, collaborate with marketing and branding professionals, and develop a consistent tone and message that resonates with your audience.
Setting meaningful goals is crucial for any successful content strategy, and this book will show you how to do it right. Learn how to implement your strategy effectively and measure the outcomes to ensure continuous improvement. Throughout the book, Rose provides real-world examples from industry leaders such as Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, giving you insights and inspiration to optimize your own content marketing efforts.
If you're ready to revolutionize your brand's content marketing, "Content Marketing Strategy: Harness the Power of Your Brand's Voice" is a must-read. Let Robert Rose be your trusted advisor as you navigate the ever-changing landscape of content marketing. Take the first step towards transforming your brand's voice into profit by getting your hands on this game-changing book today.
Ready to embark on your content marketing journey? Click here to grab your copy of "Content Marketing Strategy: Harness the Power of Your Brand's Voice" now!
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