Description
Book Synopsis: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify, approach, and engage the right influencers for their brand or product.
- Determine what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help measure ROI.
- Develop their brand's social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Details
Are you ready to take your brand to new heights? In today's ever-changing digital landscape, influencer marketing is the key to staying ahead of the competition. With "The Age of Influence: The Power of Influencers to Elevate Your Brand," you'll learn the ins and outs of creating a highly effective and sustainable influencer marketing plan. Written by internationally-recognized social media marketing expert Neal Schaffer, this book is your roadmap to success.
With social media democratizing authority and influence, it's crucial to tap into this transformation for your brand's success. Schaffer explains how influencer marketing is all about establishing relationships, turning fans into influencers, and leveraging their influence to authentically share your brand's message. This book provides valuable insights on identifying, approaching, and engaging the right influencers for your brand or product.
In "The Age of Influence," you'll also discover how to determine the resources you need to put behind your influencer campaigns. Schaffer shares valuable tips on managing the business side of influencer marketing and introduces tools that will help you measure your ROI. Additionally, you'll learn how to develop your brand's social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends. From declining television viewership to growing social media audiences, it provides valuable strategies to effectively spread your message digitally. Don't let ad-blocking technology hinder your marketing efforts – "The Age of Influence" will show you how to overcome these challenges and thrive in today's competitive market.
Don't miss out on this invaluable resource. Grab your copy of "The Age of Influence: The Power of Influencers to Elevate Your Brand" today and take your brand to new heights!
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