Description
Book Synopsis: PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association.
Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR.
Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships.
Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders.
Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships.
Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers.
Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs.
Details
Looking to excel in the field of Public Relations? Look no further than PR Strategy and Application: Managing Influence! This comprehensive and accessible book takes Public Relations to the next level, providing you with a set of tools that are not only useful for corporations, but also for activists, diplomats, crisis managers, homeland security officers, advertising executives, and reputation managers. With its 21st-century context and real-life examples, this book is your guide to success in the ever-evolving world of PR.
Winner of the prestigious 2010 PRIDE award given by the PR Division of the National Communication Association, PR Strategy and Application is recognized for its valuable insights into how activists have effectively used public relations. It delves into the historical development of PR, highlighting the crucial role played by activists. This book argues against the traditional corporate-centric view of public relations, instead advocating for a broader perspective that emphasizes mutually-influential relationships.
The importance of stakeholder expectations is emphasized throughout PR Strategy and Application, revealing how they shape organizational actions and serve as a foundation for meaningful discussions between organizations and stakeholders. The book challenges the notion of separate relationships and explores the concept of stakeholders and organizations being interconnected in complex networks.
As an added bonus, PR Strategy and Application includes a comprehensive accompanying website that offers valuable resources for both students and teachers. This includes chapter outlines, a test bank, PowerPoint slides, and useful links. Whether you're a student looking to expand your knowledge or an instructor seeking additional teaching materials, this website is a treasure trove of valuable resources.
Don't miss out on this opportunity to become a PR expert! Visit the further resources website at www.wiley.com/go/coombs and start your journey towards mastering the art of managing influence.
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