Description
Book Synopsis: Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
- 'You're the Supervisor' sections - helps students to meet learning objectives
- 'Common questions and answers' - real-world advice on how to tackle common challenges
- Examples from different types of international businesses
- Detailed guidance on software packages such as SPSS
- Student case studies
- Annotated further reading
Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress.
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
Details
Are you a business student looking for a comprehensive guide to conducting research projects? Look no further! The Essentials of Business Research is the ultimate textbook designed specifically for you. With a user-friendly format and jargon-free language, this book takes you through each step of the research process, ensuring you meet and exceed your supervisor's expectations. Don't get lost in the sea of information - let this book be your trusted compass!
Looking for practical advice on choosing a research topic and writing a winning proposal? We've got you covered! Packed with easy-to-follow tips, detailed screenshots, and diagrams, this book provides the guidance you need to navigate the research journey with confidence. Plus, our "You're the Supervisor" sections will help you meet your learning objectives, giving you a competitive edge in your studies.
Worried about tackling common challenges? Our "Common Questions and Answers" section provides real-world advice from experienced researchers. Learn from their successes and avoid their pitfalls! With examples from different types of international businesses, you'll gain a global perspective on research practices, expanding your intellectual horizons.
But that's not all - we've also got you covered when it comes to software packages like SPSS. Our detailed guidance will take you from beginner to pro, helping you crunch the numbers and analyze your data effectively. Want to see research in action? Our student case studies will inspire you and demonstrate how theoretical concepts can be applied in practical settings.
No need to spend extra on expensive resources - this book comes with a fully integrated companion website! With free access, you'll find author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides, and even multiple-choice questions to test your progress. It's like having a dedicated research assistant at your fingertips!
Don't miss out on this must-have title for all business and management students. Whether you're embarking on your first research project or looking to enhance your existing skills, this book is the ideal companion for achieving success. Take the first step towards research excellence today - get your copy now!
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