Players: How Sports Became a Business

Looking to uncover the secrets behind the massive global business of sports? Look no further than "Players: How Sports Became a Business." This provocative and captivating book takes you on a journey through the transformation of sports into a multi-billion dollar industry. Authored by renowned experts, it offers terrific stories that shed light on the visionaries who revolutionized the way we perceive athleticism. From an era where top athletes had to work in the off-season just to make ends meet, to the present-day where sports is a fully functioning system of its own, this book reveals the remarkable journey of sports becoming a lucrative endeavor.

At the heart of this book is the story of Mark McCormack, a Cleveland lawyer who recognized the commercial value of exceptional athletes. McCormack's belief in their worth led him to sign a groundbreaking deal with golfer Arnold Palmer, elevating his annual income from a meager $5,000 to an astonishing $500,000. Find out how this handshake between McCormack and Palmer forever changed the landscapes of the sports and entertainment industries.

Immerse yourself in the book's enthralling chapters that chronicle key moments in sports history. Experience the intense battle to free Palmer from a disadvantageous deal with Wilson Sporting Goods Company. Delve into the 1973 Wimbledon boycott, a protest by eighty-one of the world's top tennis players against the unjust suspension of Nikola Pilic. Discover the inspiring journey of baseball pitcher Catfish Hunter as he fought to become Major League Baseball's first free agent. And witness how NFL executives transformed professional football from a commercial disappointment into the greatest spectacle on earth.

Get ready to be entertained and enlightened with this illuminating read. "Players" provides a fascinating, fly-on-the-wall account of the rise and creation of the modern sports world. It introduces you to the remarkable people who shaped the industry, offering profound insights not only into sports but also into human nature itself. As The New York Times affirms, "Players could not be more timely" as it takes you on a half-century tour of the industry's significant economic transformation.

Don't miss out on this incredible opportunity to gain an insider's perspective on the business behind sports. Click here to secure your copy of "Players: How Sports Became a Business" now!