Escaping the Build Trap: How Effective Product Management Creates Real Value

Are you tired of your organization falling into the "build trap," prioritizing schedules over customer needs? Don't let your company be left behind in today's market! Introducing "Escaping the Build Trap: How Effective Product Management Creates Real Value." This must-read book by Melissa Perri lays the foundation for great product management, helping your organization solve real customer problems while achieving business goals.

Unlock the secrets to success with a customer-centric approach that focuses on outcomes rather than outputs. With this insightful guide, you'll learn how to establish a product organization that scales, connecting your company's vision and economic outcomes to the product activities. No matter the size of your organization, these product management principles can be applied to drive results.

Discover how to identify the right opportunities and produce value through an iterative product framework. Say goodbye to feature-heavy releases and hello to a culture that prioritizes successful outcomes over outputs. This book will transform the way you communicate and collaborate within your company, creating a product culture that benefits both your business and your customers.

Don't wait any longer to take your organization to the next level. Get your hands on "Escaping the Build Trap" now and start building a future of success. Order your copy today!

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