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Performing Arts - The Authenticity Industries: Keeping it

Description

Book Synopsis: In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"―and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.

Details

Are you tired of the constant barrage of inauthenticity in today's media, culture, and politics? Yearning for something real and genuine? Look no further than "The Authenticity Industries: Keeping it 'Real' in Media, Culture, and Politics" by Michael Serazio. This eye-opening book takes you behind the scenes and exposes the fabricated nature of authenticity in our society. Through rare interviews and captivating prose, Serazio reveals the strategies used by professionals to make people, products, and platforms appear authentic. Get ready to shatter the illusions and discover the truth.

Authenticity may be an elusive concept, but its impact on our lives is undeniable. From reality TV to influencer marketing, it permeates every aspect of our society. With "The Authenticity Industries," you'll gain a deep understanding of how authenticity is manufactured and manipulated for the masses. Serazio's investigative approach takes you into the world of campaign consultants, advertising executives, and tech company leaders, showing you the secrets behind the curtain. Prepare to question everything you thought you knew about authenticity.

In today's media-saturated world, the desire for authenticity is stronger than ever. We long for something genuine amidst a sea of artifice. "The Authenticity Industries" offers a unique perspective on the power of authenticity and its hold over our ideals of celebrity, aesthetics, and populism. Serazio's compelling storytelling and meticulous research will leave you enlightened and empowered. Say goodbye to the superficial and embrace the truth with this thought-provoking book.

Ready to dive deep into the authenticity rabbit hole? "The Authenticity Industries" is your passport to understanding the intricacies of our media-driven culture. With Serazio as your guide, you'll uncover the hidden agendas and manipulations that shape our perception of reality. Don't let yourself be fooled any longer. Take control of your own authenticity journey and equip yourself with the knowledge to navigate the complex world we live in. Get your copy of "The Authenticity Industries" today and embark on a quest for truth.

Get your copy of "The Authenticity Industries: Keeping it 'Real' in Media, Culture, and Politics" now!

Disclosure: I get commissions for purchases made through links in this website