Description
Book Synopsis: If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.
Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
- MA: market availability—the size of the market opportunity within a given country
- RA: real-time analytics—data indicating how your company is currently performing in that market
- CA: customer addressability—the measure of your company's ability to address the market, no matter its size
The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Details
Are you ready to take your business to new heights? With our groundbreaking book, "Take Your Company Global: The New Rules of International Expansion," you'll learn the secrets to profiting from your international presence. Nataly Kelly, a renowned expert in global business strategy, shares her innovative MARACA model that will help you tap into market availability, real-time analytics, and customer addressability. Don't just enter international markets, intensify your presence and unlock unlimited growth potential!
Why limit your business to local success when you have the power to be a global powerhouse? In "Take Your Company Global," Nataly Kelly reveals how companies like Airbnb, Netflix, and Facebook have successfully expanded their reach to countries all over the world. With a wealth of practical examples and proven strategies, this book provides a comprehensive guide to ignite international growth.
Imagine leveraging the power of data to make informed decisions about expanding your business. The MARACA model is your key to unlock the untapped potential in markets worldwide. By analyzing market availability, real-time analytics, and customer addressability, you'll discover hidden opportunities and optimize your global presence for maximum profitability.
Are you ready to become a global success story? "Take Your Company Global" is your roadmap to international expansion. Nataly Kelly's expertise combined with insights from influential companies like Canva, Dashlane, and Zoom will give you the tools and knowledge to create a globally minded corporate culture. Don't let opportunities pass you by. Start your journey to global domination today!
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