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Social Media Marketing

Name: Social Media Marketing
Price: 46.40 USD
Availability: InStock
Rating: 4.5 (122 reviews)

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Book Synopsis: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

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Looking to master the world of social media marketing? Look no further than the award-winning "Social Media Marketing" book, winner of the prestigious TAA 2017 Textbook Excellence Award. Packed with cutting-edge insights and practical strategies, this comprehensive guide is your key to understanding the ever-evolving landscape of social media marketing.

This fourth edition of "Social Media Marketing" has been meticulously updated to include the latest research and practices in the field. With 11 new case studies featuring top brands like TikTok, LEGO, Nespresso, and Puma, you'll gain valuable real-world insights that you can apply to your own marketing campaigns.

Take your learning to the next level with the companion website that offers a treasure trove of resources for both instructors and students. From author videos discussing key concepts to additional case studies and PowerPoint slides, this book is a must-have for anyone serious about mastering social media marketing.

Don't miss out on the opportunity to supercharge your social media marketing skills. Get your hands on the definitive guide to this dynamic industry today and stay ahead of the curve. Buy now!

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