Description
Book Synopsis: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
- market research
- marketing strategy
- value creation
- branding
- customer acquisition
- market distribution
- pricing strategy
- sustaining customers and value
Features include:
- Discussion questions and classroom activities
- Case studies of real life situations
- Commentary by current professional practitioners
- Companion website
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Details
Are you struggling to promote your arts venture with limited budgets and resources? Look no further! Introducing Marketing the Arts: An Introduction Book. This comprehensive guide provides students, professionals, and veterans with new and refined marketing approaches specifically tailored for creative ventures in the fine and performing arts.
Marketing the Arts takes inspiration from marketing theories used by huge multi-nationals and applies them to the arts industry. Whether you're looking to strengthen your understanding of marketing or interested in selling your creations, this book has got you covered. It delves into crucial topics such as market research, marketing strategy, value creation, branding, customer acquisition, market distribution, pricing strategy, and sustaining customers and value.
Don't miss out on the unique features Marketing the Arts has to offer. Engage in discussion questions and classroom activities to enhance your learning experience. Explore real-life case studies that provide insights into practical applications of marketing in the arts. Plus, benefit from commentary by current professional practitioners who share their expertise and industry knowledge.
Ready to take your arts venture to the next level? Visit our website to learn more about Marketing the Arts: An Introduction Book and discover how it can revolutionize your marketing efforts. Click here to find out more!
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