Books › History › World

The Big Time: How the 1970s Transformed Sports in America

Name: The Big Time: How the 1970s Transformed Sports in America
Price: 32.50 USD
Availability: InStock

$32.50

Buying Options

Description

Book Synopsis: “Indispensable history.” –Sally Jenkins, bestselling author of The Right Call A captivating chronicle of the pivotal decade in American sports, when the games invaded prime time, and sports moved from the margins to the mainstream of American culture. Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade—the move of sports into prime-time television, the beginning of athletes’ gaining a sense of autonomy for their own careers, integration becoming—at least within sports—more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators. More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged. In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly “big tent” in American culture.

Details

Experience the extraordinary transformation of American sports in the 1970s with "The Big Time: How the 1970s Transformed Sports in America" book. This captivating chronicle, hailed as "indispensable history" by Sally Jenkins, bestselling author of The Right Call, takes you on a thrilling journey through a pivotal decade that reshaped the world of sports as we know it.

No other decade in American sports history witnessed such monumental cultural shifts as the 1970s. Michael MacCambridge's meticulously researched account reveals the groundbreaking changes that occurred during this era. From the move of sports into prime-time television to athletes gaining autonomy in their careers, from the increasing integration of different communities within sports to the empowerment of women, this book captures it all.

Immerse yourself in the stories of legendary athletes who redefined the role of sports in American culture. Billie Jean King, Muhammad Ali, Henry Aaron, Julius Erving, and many more shaped the collective experience of the 1970s. Their accomplishments and influence paved the way for an expansion of spectator sports, transforming them into a mainstream phenomenon of unparalleled significance.

In addition to the impact on athletes and fans, "The Big Time" also explores the dramatic changes in the business of sports. Discover how athletes' salaries skyrocketed, how they were portrayed and marketed, and how the entire sports industry underwent a remarkable evolution. Through this epic narrative, MacCambridge reveals not only the transformation of American sports, but also the broader societal changes that shaped America.

Don't miss your chance to be part of this incredible journey through the most revolutionary decade in sports history. Experience firsthand the shift that led to the sports culture we know today, and gain a deeper understanding of how it all unfolded. Order "The Big Time: How the 1970s Transformed Sports in America" now and join the ranks of sports enthusiasts, history buffs, and cultural enthusiasts who have been captivated by this remarkable story!

Order now and embark on this unforgettable adventure!

See All Buying Options...

More Details...