Description
Book Synopsis: How does an iconic brand die? For more than two decades, Blockbuster was America’s favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned.
If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time.
Built to Fail tells the complete inside story of Blockbuster’s meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities.
Written by Alan Payne, the man who built the longest-lasting Blockbuster franchise chain in the country, Built to Fail is a cautionary tale for today’s disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.
Details
Are you fascinated by the rise and fall of iconic brands? Look no further than Built to Fail: The Inside Story of Blockbuster's Inevitable Bust. This gripping book delves deep into the demise of America's favorite movie rental giant, Blockbuster. With over two decades of dominance, Blockbuster seemed unstoppable. But as new disruptive forces emerged, the company's five CEOs were left scrambling for answers. Discover the untold story of how a once-powerful brand crumbled beneath the weight of financial difficulties, missed opportunities, and a lack of foresight.
In Built to Fail, author Alan Payne, the mastermind behind the longest-lasting Blockbuster franchise chain in the country, pulls back the curtain to expose the shaky foundation on which Blockbuster's success was built. He reveals the blind spots and tunnel vision that ultimately led to the company's downfall. Payne's firsthand experience provides unparalleled insight and a cautionary tale for businesses in today's disruptive marketplace.
From the inside scoop on Blockbuster's explosive growth to the missed opportunities that paved the way for rival companies like Netflix, Built to Fail offers a compelling analysis of what went wrong. Gain a deeper understanding of the fascinating world of movie rentals and how even the mightiest giants can crumble in the face of rapid technological advancements.
Don't miss out on this captivating journey through the rise and fall of Blockbuster. Order your copy of Built to Fail: The Inside Story of Blockbuster's Inevitable Bust today and discover the valuable lessons it holds for businesses striving to survive and thrive in an ever-changing marketplace.
Order your copy of Built to Fail: The Inside Story of Blockbuster's Inevitable Bust now and step into the intriguing world of a fallen giant.
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