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History & Culture - The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places (CSLI Lecture Notes S)

Description

Book Synopsis: Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, televisions, and new media as real people and places. Studies demonstrate that people are "polite" to computers; that they treat computers with female voices differently than "male" ones; that large faces on a screen can invade our personal space; and that on-screen and real-life motion can provoke the same physical responses. Using everyday language to engage readers interested in psychology, communication, and computer technology, Reeves and Nass detail how this knowledge can help in designing a wide range of media.

Details

Are you curious about the fascinating world of human-computer interaction? Look no further than "The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places"! This groundbreaking book provides a thought-provoking exploration of how humans relate to technology, revealing that we not only can, but do treat computers and televisions as if they were real people. Packed with insightful findings from psychological studies, this captivating read will reshape the way you think about digital interactions.

Did you know that people exhibit manners and politeness towards their computers? It's true! In "The Media Equation," Reeves and Nass uncover a fascinating phenomenon - humans are incredibly considerate towards technology. Discover how the tone and gender of a voice impacts our interaction with computers and how even large faces on a screen can invade our personal space. This book presents eye-opening research on how our behavior towards technology mirrors our interactions with fellow humans.

Have you ever wondered why you feel emotionally connected to characters on TV or in video games? "The Media Equation" provides enlightening insights into this fascinating aspect of human nature. Reeves and Nass reveal how our brains can perceive on-screen and real-life motion in strikingly similar ways, triggering a range of physical responses. This captivating book offers a unique blend of psychology, communication, and computer technology to help you understand and appreciate the depth of human-computer relationships.

Ready to unlock the power of this groundbreaking knowledge in your own media creations? "The Media Equation" is an essential guide for any designer or developer looking to create engaging and immersive experiences. Gain valuable insights into how humans truly interact with technology and apply this knowledge to design captivating user interfaces and engaging media content. Don't miss out on this opportunity to enhance your media creations by harnessing the deep connections humans form with their digital counterparts. Get your copy of "The Media Equation" today!

Grab your copy of "The Media Equation" now!

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