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Insanely Simple: The Obsession That Drives Apple's Success

Name: Insanely Simple: The Obsession That Drives Apple's Success
Price: 14.15 USD
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Rating: 4.4 (921 reviews)

4.4 of 5 Stars: Business Technology - Insanely Simple: The Obsession That Drives Apple's Success

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Book Synopsis: Simplicity isn't just a design principle at Apple—it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

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Ready to unlock the secret behind Apple's unprecedented success? Look no further than "Insanely Simple: The Obsession That Drives Apple's Success." This captivating book offers an exclusive glimpse into the mind of Steve Jobs and the powerful impact of simplicity on Apple's meteoric rise to greatness. As a fly on the wall during groundbreaking conferences and the recipient of Jobs' midnight calls, author Ken Segall unveils how Apple's obsession with simplicity propelled them to become the most valuable company in the world.

Get ready to be inspired as Segall showcases how Simplicity revolutionized Apple's performance and saved the company millions. Through entertaining and previously untold stories, he vividly captures the essence of Apple's quest for Simplicity. Discover how leveraging this power can help your company outshine competitors and make you an indispensable asset in your organization. Don't miss out on the opportunity to learn from the masters and elevate your own success.

Imagine being part of the iconic marketing campaigns that shaped Apple's image, such as "Think Different" and the introduction of the iMac. Written by the ad agency creative director who played a pivotal role in Apple's resurrection, "Insanely Simple" is a must-read for anyone seeking to understand the genius behind Apple's success. Gain valuable insights from Steve Jobs himself and learn how to harness the power of Simplicity to propel your business to new heights.

Are you ready to transform your approach to business and become a true asset in your organization? Dive into "Insanely Simple: The Obsession That Drives Apple's Success" and discover the untold secrets behind Apple's legendary rise to the top. Don't just admire their success from afar - learn from it and implement Simplicity as a driving force in your own endeavors. Take the first step towards a more successful future by grabbing your copy now!

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