Books › Business & Money › Biography & History

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Name: Onward: How Starbucks Fought for Its Life without Losing Its Soul
Price: 12.99 USD
Availability: InStock
Rating: 4.3 (1793 reviews)

4.3 of 5 Stars: Biography & History - Onward: How Starbucks Fought for Its Life without Losing Its Soul

1,793

$12.99

Buying Options

Description

Book Synopsis: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Details

Unlock the secrets to success and resilience with the remarkable story of Starbucks in the bestselling book, Onward: How Starbucks Fought for Its Life without Losing Its Soul. Discover how the CEO, Howard Schultz, faced the challenge of bringing the company back from the brink during one of the most turbulent economic periods in history. Through this riveting narrative, Schultz will captivate you with the leadership lessons and core values that not only restored Starbucks' financial health but also upheld its commitment to humanity.

With a snapshot of the recession that left no company untouched, Onward takes you behind the scenes of Starbucks' struggle and transformation. Witness firsthand how this global coffee giant redefined itself and achieved profitability and sustainability without compromising its core identity. Schultz's central leadership philosophy, unveiled within these pages, will forever change your perception of success—it's not just about winning, but about winning the right way.

Onward isn't just a story of corporate triumph; it's a personal journey that reflects the maturing of one of the most iconic brands of our time. Schultz's candid narrative offers an intimate look into his own growth as a businessman, as well as the evolution of Starbucks as a beloved household name. Be inspired and gain a renewed sense of hope as Schultz paints a picture of an extraordinary future, even in the face of adversity. The tales of resilience, innovation, and perseverance found within these pages will resonate with entrepreneurs, business professionals, and dreamers alike.

Don't miss out on the opportunity to experience the incredible journey of Starbucks and its remarkable CEO. Get your copy of Onward: How Starbucks Fought for Its Life without Losing Its Soul today, and be prepared to embark on a transformative adventure. Together, let's redefine success and discover the right way to win.

Get your copy of Onward: How Starbucks Fought for Its Life without Losing Its Soul now!

See All Buying Options...

More Details...