Description
Book Synopsis: When Katherine Miller was first asked to train chefs to be advocates, she thought the idea was ludicrous. This was a group known for short tempers and tattoos, not for saving the world. But she quickly learned that chefs and other leaders in the restaurant industry are some of the most powerful forces for change in our troubled food system. Chefs are leading hunger relief efforts, supporting local farmers, fighting food waste, confronting racism and sexism in the industry, and much more.
In At the Table, Miller shares the essential techniques she developed for the James Beard Foundation's Chefs Boot Camp for Policy and Change. Readers will learn how to focus their philanthropic efforts; pinpoint their audience and develop their argument; recruit allies and support action; and maybe most importantly, grab people's attention in a crowded media landscape. Miller also shares the moving stories of chefs who used these skills to create lasting change. Tom Colicchio became one of the word's most respected voices on ending hunger. Bakers Against Racism recruited more than 3,000 people to participate in their global bake sales. Chefs from around the country pushed Congress to provide financial relief to the restaurant industry at the height of the COVID-19 pandemic.
At the Table is filled with inspiration for anyone who has ever wanted to make a difference outside the four walls of their restaurant. And most importantly, it offers proven methods to become a successful advocate. You don't have to be a celebrity chef to change the food system; you just need the will and the tools in this unique guide.
Details
Are you a chef with a passion for making a difference? Look no further than "At the Table: The Chef's Guide to Advocacy." In this groundbreaking book, Katherine Miller, renowned chef and advocate, reveals how chefs have the power to transform the food system and create lasting change. With their short tempers and tattoos, chefs may not seem like the typical advocates, but they are proving to be some of the most influential leaders in the restaurant industry.
At the Table delves into the essential techniques Miller developed during her tenure at the James Beard Foundation's Chefs Boot Camp for Policy and Change. By reading this book, you will learn how to focus your philanthropic efforts, tailor your message to your target audience, rally support, and break through the noise of the media landscape. The stories of chefs who have used these strategies will inspire you to take action and make a difference.
Discover how Tom Colicchio, a renowned chef, became one of the world's most respected voices on ending hunger. Learn how Bakers Against Racism mobilized a global bake sale involving more than 3,000 participants. Explore how chefs across the nation successfully advocated for financial relief during the COVID-19 pandemic. These examples prove that you don't need to be a celebrity chef to effect change – all you need is the will and the tools provided in this unique guide.
Don't let your desire to create change stay confined within the four walls of your restaurant. Step up and become an advocate with "At the Table." This book offers proven methods, inspiring stories, and practical tools to help you make a difference. Take the first step towards advocacy today and grab your copy of "At the Table: The Chef's Guide to Advocacy"!
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