Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
$10.95
Description
Book Synopsis: TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM.
Marketers face a paradox. Consumers expect your brand to know everything about them-who they are, what they want, and why-and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won't cut it. Marketing to these entitled consumers demands a new strategy: consumer-first marketing. And this book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it.
Based on focus groups and surveys with 7,000 consumers, combined with the authors' experience with hundreds of brands, Marketing to the Entitled Consumer shows you everything you need to apply consumer-first marketing in your organization. You'll learn which data to collect-from purchase histories to pollen counts-and how to deploy it consistently across online, mobile, and real-world channels. You'll see how to build consumer connections that cut through the clutter with the three Rs: reciprocal value, relevance, and respectful empathy. You'll even get a roadmap on how to win over your fellow marketers and the rest of your company. Read the book that the legendary marketing thinker Don Peppers called "a warning shot across the bow of traditional marketing." Then get to work. Your entitled consumers are ready for a new approach...are you? Read more
Details
In today's competitive market, it's crucial to meet the high expectations of consumers. They want brands to know them inside out and deliver exactly what they need, when they need it. But traditional marketing tactics are no longer effective. That's why you need the groundbreaking book, "Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships."
Authored by industry experts and backed by extensive consumer research, this book provides the ultimate guide to consumer-first marketing. Learn how to collect and utilize valuable data, ranging from purchase histories to even pollen counts, to create tailored marketing campaigns across online, mobile, and real-world channels. Discover how to establish meaningful connections with consumers through reciprocal value, relevance, and respectful empathy - the three keys to cutting through the clutter.
With a foreword by NFL Hall of Famer Steve Young, this is a must-read for marketers who want to thrive in today's challenging landscape. The book also includes a roadmap to help you rally your fellow marketers and win over your entire organization. Don't miss this opportunity to gain a competitive edge and transform your marketing approach for the entitled consumer era.
Ready to take your marketing to the next level? Grab your copy of "Marketing to the Entitled Consumer" now and join the ranks of forward-thinking marketers who are revolutionizing the industry. Click here to order.
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