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How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how you can too

Name: How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how you can too
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Book Synopsis: This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.This book is at least two things: part case study and part how-to guide. It’s a case study of how one small app, Calm used by won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing, that helped it grow big.It’s also a guide to how you can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.”You will learn why:• There are two kinds of PR – and you need to do both.• Silly PR is better than serious PR.• “These days only two things win attention: Celebrities and ‘Weird’.” • The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing.• One lightning bolt of attention is not enough; you need rolling thunder.“Every app and startup should studyPeter’s 10 Golden Rules of PR and Guerrilla Marketingand his advice on the secrets of creating a buzzy, talked-about brand.”Michael Acton Smith, co-founder of Calm Read more

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Do you want your app or startup to generate a storm of buzz and attention? Look no further than "How Calm Whipped Up a Storm." This short book is full of valuable insights and practical advice for anyone in the business of app marketing. With over 1.5 million new apps being launched every year, it's crucial to stand out from the noise. Discover how Calm, a small app, used creative PR, guerrilla marketing, and viral strategies to win attention and grow big. Learn from their success and apply the author's "10 Golden Rules of PR and Guerrilla Marketing." Get your copy today and start generating the buzz your app deserves!

In "How Calm Whipped Up a Storm," you'll learn the power of silly PR over serious PR. Discover why celebrities and "weird" ideas are the keys to winning attention in today's world. Explore the effectiveness of content marketing and how guerrilla content marketing can be your ultimate weapon. Don't settle for just a lightning bolt of attention; you need rolling thunder to make a lasting impact. This book is not only a case study; it's a practical guide that will equip you with the tools you need to create a talked-about brand.

"Every app and startup should study Peter's 10 Golden Rules of PR and Guerrilla Marketing and his advice on the secrets of creating a buzzy, talked-about brand." - Michael Acton Smith, co-founder of Calm

Ready to take your app to the next level? Grab your copy of "How Calm Whipped Up a Storm" and discover the strategies that will skyrocket your app's success. Don't miss out on this opportunity to learn from one of the most successful apps in the market. Start generating buzz and attention today!

Get your copy of "How Calm Whipped Up a Storm" now!

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