Description
Book Synopsis: The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
- How high-tech market develop
- How to specify a winning market development strategy
- How to plan go-to-market programmes at different points in the life cycle.
Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
Details
Are you looking to enter the competitive world of high-tech industry? Look no further than The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised). This book is a comprehensive resource that goes beyond theory and provides practical guidance for success. Written by Geoffrey Moore and Paul Wiefels, two industry experts, this bestseller is a must-read for anyone venturing into the high-tech industry.
With The Chasm Companion, you will gain valuable insights on how high-tech markets develop. Understanding market development is crucial for creating a winning market development strategy. This book provides a step-by-step field guide that will help you navigate through the complexities of the market. Paul Wiefels presents a back-to-basics approach that outlines proven models, tools, and frameworks that can be adapted to increase market share. By implementing these strategies, you can create a sustainable platform for increasing shareholder value.
What sets The Chasm Companion apart is its practicality. The book is filled with real-life examples and case studies that demonstrate successful market strategies. These formulas have been tried and tested, and are being used by industry leaders to stay on top in any economic climate. With the ever-changing technology landscape, it is crucial to have a guide that can help you adapt and thrive. The Chasm Companion is that guide.
Don't miss out on this opportunity to gain a competitive edge in the high-tech industry. Start reading The Chasm Companion today and unlock the secrets to success. Click here to purchase your copy now.
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