Description
Book Synopsis: A visual and comprehensive guide to a hugely popular graphic style. The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world.
From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy. The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten.
Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children's book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass' film posters and Miroslav Šašek's children's books, alongside lesser-known gems.
Details
Immerse yourself in the iconic and vibrant world of Mid-Century Modern Graphic Design with our comprehensive guide. This visually stunning book captures the essence of the post-war era, where energy and progress were celebrated. From book covers to advertising, typography to illustration, the designs showcased in this book will leave you in awe. With their eye-popping color palettes and experimental type, these graphics buzz with a kinetic energy that is truly captivating.
Step into the minds of internationally renowned designers and illustrators such as Ray Eames, Paul Rand, and Alex Steinweiss, whose work continues to inspire and influence the design world today. Theo Inglis meticulously explores the innovative graphics of the period, drawing from a vast range of sources including advertising, magazine covers, record sleeves, travel posters, and children's book illustrations. Through this exploration, he demonstrates how Mid-Century Modern Graphic Design has shaped and continues to influence contemporary design trends globally.
Prepare to be dazzled by the hundreds of color illustrations included in this book. From the widely celebrated designs of Saul Bass' film posters to the hidden gems of Miroslav Šašek's children's books, each page is a visual feast that will transport you back to an era synonymous with artistic revolution and creativity. Whether you are an aspiring designer, a history enthusiast, or simply someone who appreciates beautiful visuals, Mid-Century Modern Graphic Design is a must-have addition to your collection.
Experience the magic of Mid-Century Modern Graphic Design for yourself and become immersed in a world of artistic brilliance. Order your copy today and uncover the timeless and influential designs that continue to shape the visual landscape. Click here to embark on this journey of artistic discovery.
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