Description
Book Synopsis: Once a common sight in our towns and cities, microcars were ingenious solutions to the post war demand for economical and accessible motoring. Nowadays they are making a celebrated comeback with all of the big car manufacturers featuring at least one flagship small car, from DaimlerChrysler's Smart and BMW's Mini to Nissan's Micra. But what are the factors, now and then, that turned the microcar into a viable alternative to the 'normal' car? How have the aspirations and ideas behind the microcar changed over the decades? The cars themselves have undoubtedly undergone a radical transformation.
Whereas the current trend in small cars is led by environmental concerns, the first phase of the microcar phenomenon was determined by economic necessity: many manufacturers of planes, trains, and white goods had to re-invent themselves as producers of automobiles. The result was a proliferation of small, cheap and extraordinary looking three- and four-wheeled vehicles.
This book looks at the social and cultural conditions behind the rise, the fall and the ultimate resurrection of the small car, and features some of the most fascinating and best-loved examples. With the debate over transport, sustainability, congestion, fuel consumption, taxation and the environment high on the agenda, there has never been a better time than now to examine the role of the microcar.
Details
Are you fascinated by the world of cars? Do you want to explore the hidden gems that revolutionized the concept of motoring? Look no further! Introducing "The Macro World of Micro Cars" - a captivating book that takes you on an exhilarating journey through the history and evolution of microcars.
Back in the post-war era, microcars became the ingenious solution to the demand for economical and accessible transportation. Today, leading car manufacturers like DaimlerChrysler, BMW, and Nissan have embraced microcars as their flagship small car models. But what exactly transformed microcars into a viable alternative to conventional cars?
This book dives deep into the factors that shaped the microcar phenomenon then and now. From economic necessity to environmental concerns, it examines the aspirations, ideas, and societal conditions that influenced the rise, fall, and ultimate resurrection of the small car. Get ready to discover how manufacturers of planes, trains, and white goods reinvented themselves as creators of extraordinary three- and four-wheeled vehicles.
Featuring the most fascinating and best-loved examples, "The Macro World of Micro Cars" offers a comprehensive look at the social and cultural impact of microcars. With today's urgent debates on transport, sustainability, congestion, fuel consumption, taxation, and the environment, this book couldn't be more relevant. Gain insights into the role of microcars and be part of the conversation shaping the future of motoring.
Don't miss your chance to explore the captivating world of microcars - Order your copy of "The Macro World of Micro Cars" now!
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