Description
Book Synopsis: This book deals with the ways Netflix influenced the contemporary television landscape and built the infrastructures of streaming. It focusses on various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV. This Second Edition highlights the role Netflix plays in the so-called streaming wars and incorporates recent research in television studies. It also re-evaluates the companies’ incorporation of issues of diversity in its focus on middlebrow television. The book also includes a new chapter on the transnational streaming franchise, networks of texts developed internal to platforms to build infrastructures of transnational streaming.
Details
Are you ready to dive into the world of television revolution? Look no further than "Netflix and the Re-invention of Television". In this compelling book, you will uncover the remarkable influence that Netflix has had on shaping the contemporary television landscape. From redefining the concept of television to challenging traditional institutional structures, Netflix has become the driving force behind the evolution of TV IV.
Discover the secrets behind Netflix's phenomenal success and its role as a transnational broadcaster. With a deep exploration of its pre-history and a keen focus on binge-watching as a marketing strategy, this comprehensive study offers an in-depth understanding of how Netflix has transformed the way we consume television.
This highly anticipated Second Edition not only delves into the streaming wars but also incorporates the latest research in television studies. It sheds light on Netflix's continuous development of diverse programming, elevating the importance of middlebrow television. Prepare yourself for a thought-provoking experience like no other.
Uncover the hidden gems of the transnational streaming franchise, where networks of texts are ingeniously designed to build infrastructures of transnational streaming. This new chapter provides a captivating insight into the future of television.
Don't miss out on this extraordinary opportunity to gain a deeper understanding of how Netflix has redefined television. Immerse yourself in "Netflix and the Re-invention of Television" and be part of the revolution.
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