Description
Book Synopsis: In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
About the seriesBibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe! Read more
Details
Introducing The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising. This timeless publication, first released in 1995 and now in its updated edition, is regarded as the ultimate resource for creative directors, and for good reason!
Copywriting, often considered the most challenging aspect of advertising, is brought to life through the words of 53 leading professionals in the field. From industry icons such as David Abbott and Dan Wieden to visionary talents like Neil French and Barbara Nokes, this book is a treasure trove of wisdom and expertise.
Whether you're a seasoned copywriter or an aspiring wordsmith, the lessons contained within these pages will elevate your skills and help you craft clearer, more persuasive arguments. This goes beyond advertising and marketing, offering invaluable guidance for anyone who seeks to engage or influence others through the written word.
The Copy Book is not just a "must-have" - it's a "should-have" for anyone looking to create inspiring speeches, captivating web banners, or influential letters. No matter the medium - be it webpage, paper, or in person - this book will be your trusty guide to achieving exceptional results.
About the series: Bibliotheca Universalis - TASCHEN's compact cultural companions, celebrating the diverse and eclectic universe of knowledge.
Don't miss out on the opportunity to enhance your skills and make a lasting impact. Order your copy of The Copy Book today!
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